Escape Velocity - Free Your Company's Future from the Pull of the Past, by @geoffreyamoore - duration: 6 hours 6 minutes
Pull of the past subverts forward momentum
Secular markets represent new opportunities for which traditional strategic planning cannot take advantage of
Strategy:
- what does the world want from us
Compelling vision aligned with strategy and execution
Hierarchy of Powers:
- category
- company
- market
- offer
- execution
Category
- function of demand
- portfolio management
Company
- vendor relative market share
- tier 1, 2, 3
- amplify crown jewels
Market
- sets of customers who share needs
- word of mouth
Offer
- product in reference to competitors
- most transient, only good as latest hit
Execution
- ability outperform competitive set
Execution Modes:
- invention
- deployment
- optimization
- transition
Category Power
- is the number one projector of future performance
Category Maturity Lifecycle
- + emerging
- + growth
- + mature
- - declining
- - end of life
In portfolio prioritize high growth & high material
Three Horizons:
- core
- emerging
- new
Horizon 2 Gap - H1 material needs outweigh H2
Goals & matrix - appropriate to the horizon
Company Power
- one or more unmatchable offers
Key Elements
- competitive set
- core differentiation
- execution strategy
Choose your architecture, complex systems or volume operations
Compete within a tier - three tiers
Reference competitor to align the unmatchable offer
Crown jewels - different how
Asymmetrical bets - lead first - manage second
- Secure buy-in at the top
- Publish vision/roadmap
- Burn boats
- Fund core 1st
- Whatever it takes
- Tip point
Market Power
- vendor of choice in market
Niche Markets:
- Disruptive tech
- New geo
- Adjacent lane
- Anchor turnaround
- Neutral problem
- Great opportunity
- Exploit granular growth
- Market in transition
Rules:
- big enough
- small enough to lead
- crown jewels fita
It's the problem first and foremost that binds you to the customer - not about you
Offer Power
- do not pick up dimes in front of a steam roller
- waste recyclable as fuel, hidden dollars - melt dimes into ingots
Innovation:
- Productivity
- Neutralization
- Innovation
Execution Power
- Invention
- Deployment
- Optimization
Knowledge Share:
- Capture work artifacts implicitly
- Index people to projects
- Pull mechanism, not push
Conclusion recaps major topics and playbooks for execution, vision, and strategy
Break from the past