In-app experiences are revolutionizing the hotel industry by keeping guests engaged and enhancing their overall stay. Here’s how hotels can leverage these experiences:

Challenges with External Platforms

• Diluted Brand Experience: External platforms fragment brand identity.
• Revenue Loss: High commission fees reduce profitability.

Importance of In-App Engagement

• On-site Decisions: Most travelers decide on activities after arrival, often using smartphones for local searches.
• Real-time Information: Providing timely and accessible information via mobile is essential.

Enhancing Guest Experiences

• Personalized Recommendations: Use guest data to tailor suggestions for activities and services.
• In-app Booking: Enable direct booking for convenience and enhanced experience.

Case Study: MGM Resorts International

Objective: MGM Resorts aimed to enhance guest engagement and satisfaction by leveraging personalized in-app experiences.

Implementation: The MGM Resorts app featured personalized home screens tailored to each guest’s preferences, offering customized dining and entertainment recommendations based on collected guest data.

Results: This personalization strategy led to a 3-4% increase in Average Daily Rate (ADR), indicating higher guest spending and improved engagement.

Competing with Airbnb

Airbnb’s integrated in-app experiences showcase the potential for hotels to offer similar features.

Benefits of Personalized Experiences

• Unique Local Recommendations: Offer exclusive local activities and events.
• Real-time Updates: Keep guests informed about new opportunities and changes.

Leveraging an iOS App Development Agency

Partnering with an iOS app development agency can help hotels create seamless, engaging, and personalized in-app experiences that boost guest satisfaction and loyalty.