Customer support and ticketing SaaS platforms play a vital role in managing customer queries, tracking issues, and improving service delivery. These platforms must balance ease of access for diverse users with robust security to protect sensitive customer data. Enterprise Single Sign-On (SSO) and standard authentication provide a flexible framework to achieve this goal. This article explores how Customer Support & Ticketing SaaS vendors benefit from offering both enterprise SSO and standard login, highlighting use cases, real-world examples, and implementation considerations.