In today’s B2B landscape, SaaS solutions need to cater to diverse user groups while maintaining robust security. This often requires supporting both standard login for individual users and enterprise SSO (Single Sign-On) for integrated access through an organization’s identity provider (IdP). This article explores how B2B companies can navigate this need and dives into how SSOJet facilitates both standard login and enterprise SSO login functionalities within a single, cost-effective solution.