B2B SaaS companies are the backbone of modern business operations. They empower organizations with the tools and functionalities to manage various aspects of their workflows, from marketing automation and customer relationship management (CRM) to human resource management (HRM) and project collaboration. However, this reliance on multiple cloud-based applications often creates a major pain point: juggling login credentials. Employees struggle to remember and manage an ever-growing list of usernames and passwords for each application they use.