CRM stands for “Customer Relationship Management”, and CRM software helps you do just that: it provides tooling to track your interactions and commitments to prospects, customers, and visitors to your app, service, or site. Often this comes in the form of integrations that automate part of the process - keeping track of contact information, logging important events and milestones in the customer journey, and reminding you to follow-up on leads before they go cold.

I’ve come across a bunch of discussions lately on Indiehackers which have had me thinking about CRM (Customer Relationship Management) software - of course, there’s many flavors of CRM with different value propositions, and each has their own benefit to founders and product support teams… but I’m curious about your experience as a developer:

Which CRMs have you integrated with? Do any features stand out as particularly important or great to work with?

Let’s talk about the good, the bad, and the ugly of CRM integration in your work.